P4 - PRODUCTION MATERIALS
Behind the Scenes:
> Demonstration of you ensuring safe working practices as outlined in your risk assessment are being adhered to
> Discussion of you ensuring the codes and conventions of the genre chosen are being adhered to.
> Discussion of you ensuring the codes and conventions of the genre chosen are being adhered to.
TimeCode:
Information Starts at (01.05)
(01.05) ensuring safe working practices as outlined in your risk assessment are being adhered to
(01.37) ensuring the codes and conventions of the genre chosen are being adhered to
This is a video of the Crew going through the shoot, I am regarding the Risk Assessment from to ensure that there are safe working practices taking place whilst on the shoot.
Also in the video, I talk about making sure that the shots are good enough for the video. I talk about the codes and conventions and use these to make sure that the video has the best visual appeal
Information Starts at (01.05)
(01.05) ensuring safe working practices as outlined in your risk assessment are being adhered to
(01.37) ensuring the codes and conventions of the genre chosen are being adhered to
This is a video of the Crew going through the shoot, I am regarding the Risk Assessment from to ensure that there are safe working practices taking place whilst on the shoot.
Also in the video, I talk about making sure that the shots are good enough for the video. I talk about the codes and conventions and use these to make sure that the video has the best visual appeal
Example Rushes:
Here are some Raw rushes from my film shoot. These demonstrate what the shots will include their angles and the diegetic sounds that may be used.
This shot is very nice for my promotional video as it a shot which I put into my storyboard. It is also a shot that is approved by the client.
I will use this shot as it a nicely lit shot and it shows many of the aspects of Cambridge which are desirable.
I will be using this shot as it is very nice and shows off the nature and old buildings within Cambridge. This makes it desireable and the viewer will then want to go there.
This is a shot from a car park viewing down on a road. I will use this shot but it isn't a very nice shot as it is quite dark and it isn't very pleasing.
Rushes Log:
Rushes On Computer List:
Permission:
I sent an email to [email protected] who are the city council. In the email, I asked for permission to film around Cambridge. This is the email I sent to them:
I sent an email to [email protected] who are the city council. In the email, I asked for permission to film around Cambridge. This is the email I sent to them:
This is the email response which I received after the email I sent:
Here is what I was told:
We’ll help you with your project but the following are your responsibility:
We’ll help you with your project but the following are your responsibility:
- No cables on the highway.
- Don’t obstruct the public highway (paths)
- Don’t block fire exits or entrances into buildings
- Ask permission to film any frontage of shops/businesses.
- Keep the amount of staff / actors to a minimum at any one time.
- Any business in Kings Parade from Bene’t Street to St Edward Passage will need permission from the landowners, Corpus Christi College, Bursar 01223 338022.
M3 - CREATE PRODUCTION MATERIAL THAT FOLLOWS THE CODES AND CONVENTIONS OF THE CHOSEN GENRE FOR THE MEDIA PRODUCT
Time Code:
Genre: 0:10
Mise en scene: 0:33
Camera Work: 2:25
Editing, Sounds and Codes and Conventions: 3:16
Genre: 0:10
Mise en scene: 0:33
Camera Work: 2:25
Editing, Sounds and Codes and Conventions: 3:16
|
This is a Promotional Video which I am using to help me demonstrate the Codes and Conventions which I need to apply to my video. |
The codes and conventions for a Promotional Videos/Promotional Music Videos are:
Codes and Conventions of the Promotional Video:
The Codes and Conventions of the London Promotional Video are used to keep the video as positive as possible. The music is upbeat and make the viewer happy. The shots are of bright skies and there are no visible distasteful content. For example, people smoking wouldn’t be good to put in the video as it is promoting smoking. Also, if the city wasn't clean and tidy in the shots that I take, it wouldn't look as aesthetically pleasing.
I will ensure that the client will be kept happy as I am using the codes and conventions of a Promo Video. This means that they will be given a video which is perfectly suitable for them to use as an actual product. I will make sure that the video does follow the codes and conventions so it looks the part and therefore the client will be happy.
Examples of Codes and Conventions the London Promotional Video used:
Examples of Codes and Conventions I have used:
How the London promotional video reflects the Codes and Conventions:
Mise-en scene
The lighting of this sequence is the same throughout, it is very bright, which is a Code and Convention. The color of the video uses warm tones which are effected by the lighting, this makes London look like a more relaxing place. All the attractions and focus points of the shots are all well lit to help the viewer see what is being advertised. Because it is well lit, everything in shot looks more effective and attractive. This will then promote London in a better light and make people want to visit it.
Costumes - In the video, there aren't any assigned costumes, this is because it uses people from the street who are wearing clothes that they would wear day to day. This is still used to their advantage, this is because the Director would have only used shots with people using acceptable clothing.
Location - The location which this is shot in is London, the video promotes the more tourist attraction of the city and promotes the city for tourists or people visiting. The sequence uses different shots to show off all the different locations, buildings and attractions. This overall promotes the city and those places, and makes them look as aesthetically pleasing as possible.
Movement - Within the video, there are lots of people, vehicles and amusements used. For example, there are people shopping and communing. There are many buses, cars and trains. And there is also the London Eye, which is an amusement in London. This will make London look appealing as it shows that there are a lot of people there and they visit many attractions. This will make people want to go there as it sort of shows that the city is tested and people like it.
Props - There was a limited amount of props used within this sequence, this is because the video focused on the buildings and and travel side of the city. On prop which was used was a beer, this was being poured in a pub within London. This beer therefore promoted the city by showing dining and eating aspect.
Editing - The editing of the sequence is quite slow. The aren't many transitions within the video, so this keeps the focus on the actual product. The editing grabs the audience's attention because it stays on each shot for a long time, this helps the viewer to see what is actually being filmed and shows them what the focus point is about. The editing is designed to match the music, because it goes from shot to shot in relation to the beat. This will keep the viewer engaged in the product and make it more interesting.
Sound - There is very little use of diegetic sound, the audio is mostly music. The music is upbeat and lively, this will help to increase the interest in London. It also makes London seem happier as it makes the place look upbeat. Also the dieagetic sound is very quite so the viewer can focus on the shots and the music.
How my promotional video reflects the Codes and Conventions:
Mise en scene
Lighting - The lighting which I will use in my video reflects the codes and conventions. This is because my lighting plans to be very bright but mostly lit with that natural sunshine. This changes the way my sequence looks as it makes the shot seem more positive and promotes Cambridge as a place which is always like that. The lighting was very much like the London Promotional Video as both the videos had natural lighting and it therefore made Cambridge seem like a happy place.
Costumes - In my video, there aren't any assigned costumes, this is because I will use the public as human representation of Cambridge, they were wearing clothes that they would wear day to day. This will still be used to my advantage, this is because I will only used shots with people wearing acceptable clothing. The costumes which I chose in the final shots reflect the codes and conventions as it tells the audience what clothes people typically wear, and that they would fit in.
Location - The location which I plan to use is Cambridge, there are many different locations within Cambridge which I wish to use. I will focus on the famous sites of Cambridge, such as; Jesus Green, Kings College and the River Cam. This is because it will be showing off these places as they are very aesthetically pleasing.
Actors - In my video, I am only planning to use a voice actor. This is because I don't need actors to promote the city as the city is already occupied. The voice actor will need to be upbeat and lively, this will hopefully make the city of Cambridge seem like a better place and promote the city in the correct way. The helps with the codes and conventions as it will make Cambridge more attractive.
Editing - The editing of my video will reflect the codes and conventions of a Promotional Video, this is because it will be quite slow paced and relaxing. I will use trans ions and cuts to emphasis the music and keep the sequence in beat. This will reflect the city as it makes Cambridge seem relaxed and happy. So this therefore applies to the codes and conventions.
Sound - In my video I will be using both diegetic and Non-diegetic sound. This will emphasis the city and also make the place more happy and upbeat. This therefore applies to the Codes and Conventions of a Promotional Video because is is creating an uplifting feel and it is ensuring the product is promoted in the best possible way.
- Inform about the product
- Music, to set the tone of the piece
- Interviews, is one of the typical promotional video conventions but isn't compulsory
- Shots, can be repetitive but usually varies
- Transitions and titles (Graphics)
- Shot, shouldn't last too long
- Lighting, should be well lit to help with the visual appeal
Codes and Conventions of the Promotional Video:
The Codes and Conventions of the London Promotional Video are used to keep the video as positive as possible. The music is upbeat and make the viewer happy. The shots are of bright skies and there are no visible distasteful content. For example, people smoking wouldn’t be good to put in the video as it is promoting smoking. Also, if the city wasn't clean and tidy in the shots that I take, it wouldn't look as aesthetically pleasing.
I will ensure that the client will be kept happy as I am using the codes and conventions of a Promo Video. This means that they will be given a video which is perfectly suitable for them to use as an actual product. I will make sure that the video does follow the codes and conventions so it looks the part and therefore the client will be happy.
Examples of Codes and Conventions the London Promotional Video used:
- The Promotional video included music which is upbeat and inviting, this makes the video more appealing to the audience.
- The Promotional video only included images of nice thing and shot. It didn't include shots of things which include undesirable content, such as people smoking, or people crossing a busy road.
- The Promotional video ensured that the content included features of London which will appeal to a wide audience range, such as sightseeing and things to do for the younger audiences to do.
- The Promotional video promotes London, this video shows all the highlighted and interesting areas, they have made sure not to include things like dirty back alleys which don’t show London off in its best possible way.
Examples of Codes and Conventions I have used:
- I have made sure that my music is upbeat and inviting, if the music was slow and depressing, people wouldn’t want to come and visit Cambridge.
- I have made sure that I won’t use shots that include undesirable content, such as people smoking, or people crossing a busy road.
- I have made sure that the video includes content which will appeal to a wide audience range, such as sightseeing and things to do for the younger audiences to do.
- I have made sure the video is informational, it includes a voiceover telling the viewer about interesting facts and helpful information for when the visit the city.
- The video promotes Cambridge, this video shows all the highlighted and interesting areas, I have made sure not to include things like dirty back alleys which don’t show Cambridge off in its best light.
How the London promotional video reflects the Codes and Conventions:
Mise-en scene
The lighting of this sequence is the same throughout, it is very bright, which is a Code and Convention. The color of the video uses warm tones which are effected by the lighting, this makes London look like a more relaxing place. All the attractions and focus points of the shots are all well lit to help the viewer see what is being advertised. Because it is well lit, everything in shot looks more effective and attractive. This will then promote London in a better light and make people want to visit it.
Costumes - In the video, there aren't any assigned costumes, this is because it uses people from the street who are wearing clothes that they would wear day to day. This is still used to their advantage, this is because the Director would have only used shots with people using acceptable clothing.
Location - The location which this is shot in is London, the video promotes the more tourist attraction of the city and promotes the city for tourists or people visiting. The sequence uses different shots to show off all the different locations, buildings and attractions. This overall promotes the city and those places, and makes them look as aesthetically pleasing as possible.
Movement - Within the video, there are lots of people, vehicles and amusements used. For example, there are people shopping and communing. There are many buses, cars and trains. And there is also the London Eye, which is an amusement in London. This will make London look appealing as it shows that there are a lot of people there and they visit many attractions. This will make people want to go there as it sort of shows that the city is tested and people like it.
Props - There was a limited amount of props used within this sequence, this is because the video focused on the buildings and and travel side of the city. On prop which was used was a beer, this was being poured in a pub within London. This beer therefore promoted the city by showing dining and eating aspect.
Editing - The editing of the sequence is quite slow. The aren't many transitions within the video, so this keeps the focus on the actual product. The editing grabs the audience's attention because it stays on each shot for a long time, this helps the viewer to see what is actually being filmed and shows them what the focus point is about. The editing is designed to match the music, because it goes from shot to shot in relation to the beat. This will keep the viewer engaged in the product and make it more interesting.
Sound - There is very little use of diegetic sound, the audio is mostly music. The music is upbeat and lively, this will help to increase the interest in London. It also makes London seem happier as it makes the place look upbeat. Also the dieagetic sound is very quite so the viewer can focus on the shots and the music.
How my promotional video reflects the Codes and Conventions:
Mise en scene
Lighting - The lighting which I will use in my video reflects the codes and conventions. This is because my lighting plans to be very bright but mostly lit with that natural sunshine. This changes the way my sequence looks as it makes the shot seem more positive and promotes Cambridge as a place which is always like that. The lighting was very much like the London Promotional Video as both the videos had natural lighting and it therefore made Cambridge seem like a happy place.
Costumes - In my video, there aren't any assigned costumes, this is because I will use the public as human representation of Cambridge, they were wearing clothes that they would wear day to day. This will still be used to my advantage, this is because I will only used shots with people wearing acceptable clothing. The costumes which I chose in the final shots reflect the codes and conventions as it tells the audience what clothes people typically wear, and that they would fit in.
Location - The location which I plan to use is Cambridge, there are many different locations within Cambridge which I wish to use. I will focus on the famous sites of Cambridge, such as; Jesus Green, Kings College and the River Cam. This is because it will be showing off these places as they are very aesthetically pleasing.
Actors - In my video, I am only planning to use a voice actor. This is because I don't need actors to promote the city as the city is already occupied. The voice actor will need to be upbeat and lively, this will hopefully make the city of Cambridge seem like a better place and promote the city in the correct way. The helps with the codes and conventions as it will make Cambridge more attractive.
Editing - The editing of my video will reflect the codes and conventions of a Promotional Video, this is because it will be quite slow paced and relaxing. I will use trans ions and cuts to emphasis the music and keep the sequence in beat. This will reflect the city as it makes Cambridge seem relaxed and happy. So this therefore applies to the codes and conventions.
Sound - In my video I will be using both diegetic and Non-diegetic sound. This will emphasis the city and also make the place more happy and upbeat. This therefore applies to the Codes and Conventions of a Promotional Video because is is creating an uplifting feel and it is ensuring the product is promoted in the best possible way.