P2: Explain the changing media marketplace and how this has provided the opportunity for the proposed new product.
Sony - Company Evaluation by Oscar JH Carter on Scribd
ASOS - Company Evaluation by Oscar JH Carter on Scribd
How has the changing media marketplace provided an opportunity for the proposed new product?
The proposed new product will be an application which allows the users to buy outfits which they see in the application within a click of a button. They will also be able to explore music videos and music video related content. The purpose of this application is to "Sell clothes in a unique way by working with UK music artists and online fashion companies". As the ever changing media market, this will be very easy to plan and achieve. There are currently many ways in which the media marketplace is changing to make these applications more realistic and plausible. Now, apps have intergraded features which allow users to buy things with a click of a button, this development in the media will allow use to create an application which has this feature. Instagram has recently made it so people /companies / influencers can advertise products on their posts and then users seeing the post can click on it and get a link directly to where to purchase that item. Also, the development of clothing applications has developed the way users see and buy products. For example, ASOS has integrated a liking system so the users can come back to posts and see relevant posts. Users are also able to see the clothes in videos to give the users a better understanding of how the product looks in real life. They are also able to purchase the items they want by having an account with ASOS, this allows ASOS to save information and the user's experience is more optimised for them.
As the client suggests that the app works with UK music artists to ensure that the app is successful. As the media market is constantly changing, I will need to include the use of these music artists as a form of brand ambassadors which will help me influence my target audience for the product. Most Celebs / influencers are social media users and have a large following so they will be able to influence the audience to use this application.
The proposed new product will be an application which allows the users to buy outfits which they see in the application within a click of a button. They will also be able to explore music videos and music video related content. The purpose of this application is to "Sell clothes in a unique way by working with UK music artists and online fashion companies". As the ever changing media market, this will be very easy to plan and achieve. There are currently many ways in which the media marketplace is changing to make these applications more realistic and plausible. Now, apps have intergraded features which allow users to buy things with a click of a button, this development in the media will allow use to create an application which has this feature. Instagram has recently made it so people /companies / influencers can advertise products on their posts and then users seeing the post can click on it and get a link directly to where to purchase that item. Also, the development of clothing applications has developed the way users see and buy products. For example, ASOS has integrated a liking system so the users can come back to posts and see relevant posts. Users are also able to see the clothes in videos to give the users a better understanding of how the product looks in real life. They are also able to purchase the items they want by having an account with ASOS, this allows ASOS to save information and the user's experience is more optimised for them.
As the client suggests that the app works with UK music artists to ensure that the app is successful. As the media market is constantly changing, I will need to include the use of these music artists as a form of brand ambassadors which will help me influence my target audience for the product. Most Celebs / influencers are social media users and have a large following so they will be able to influence the audience to use this application.
P3: Describe roles required to support the content within the planned proposal.
What is your Proposal choice?
I chose to create the 3rd proposal, this is to create an application. The brief states to desgin "An app which works with UK music artists and clothing companies to sell clothes in a unique way. Watching interviews and music videos and buying the celeb’s outfits with a click of a button." With this breif, I will need to consider content which promotes the United Kingdom music scene, and to collabortatively work with clothing brands to sell clothing in a unique way thorough the application.
What is needed to ensure that my proposal choice works effectively?
To ensure that my application works effectively as an overall product, I will have to research into many different aspects. Firstly, I will have to research in to what is needed to be included for the target audience of this application. I will have to research into celebs and music artists which the target audience for this app look up to and then I will need to promote a way in which the target audience can use this planned application to get their style or clothes. I also need to investigate the market for this application, this way I can see if there is a gap in the market for this product and then I will be able to tell if this application is worth making. This will let me see if there are similar products and if there are then I will be able to tell how similar the products are and if they are worth making or not.
Once I have completed this market research and there aren't any applications which are similar to mine, then I will need to consider staffing for the creation of this application. Firstly, I will need a coder, someone who codes the application and creates / designs the app. This person is required so the application will run as well as possible and be optimised for each platform the application runs on. Other things I will need to consider would be the attention span of my audience, which will be quite low because the range is 15 - 25. I will need to ensure that the app runs well and there are no errors in the app otherwise this will effect the audience and may make them not want to use the application.
What staffing is needed for your proposal idea and why? What would their role be and what skills would they need?
To ensure that spending is kept to a minimum, I will have to ensure that the staffing for the creation of this application is also kept as small as possible. This means that I may have to have people doing multiple roles to ensure that the most profit possible is made.
I chose to create the 3rd proposal, this is to create an application. The brief states to desgin "An app which works with UK music artists and clothing companies to sell clothes in a unique way. Watching interviews and music videos and buying the celeb’s outfits with a click of a button." With this breif, I will need to consider content which promotes the United Kingdom music scene, and to collabortatively work with clothing brands to sell clothing in a unique way thorough the application.
What is needed to ensure that my proposal choice works effectively?
To ensure that my application works effectively as an overall product, I will have to research into many different aspects. Firstly, I will have to research in to what is needed to be included for the target audience of this application. I will have to research into celebs and music artists which the target audience for this app look up to and then I will need to promote a way in which the target audience can use this planned application to get their style or clothes. I also need to investigate the market for this application, this way I can see if there is a gap in the market for this product and then I will be able to tell if this application is worth making. This will let me see if there are similar products and if there are then I will be able to tell how similar the products are and if they are worth making or not.
Once I have completed this market research and there aren't any applications which are similar to mine, then I will need to consider staffing for the creation of this application. Firstly, I will need a coder, someone who codes the application and creates / designs the app. This person is required so the application will run as well as possible and be optimised for each platform the application runs on. Other things I will need to consider would be the attention span of my audience, which will be quite low because the range is 15 - 25. I will need to ensure that the app runs well and there are no errors in the app otherwise this will effect the audience and may make them not want to use the application.
What staffing is needed for your proposal idea and why? What would their role be and what skills would they need?
To ensure that spending is kept to a minimum, I will have to ensure that the staffing for the creation of this application is also kept as small as possible. This means that I may have to have people doing multiple roles to ensure that the most profit possible is made.
Researcher:
Why - A researcher is needed and important to the app creation process because they will look into the app market and see what type of product you need to make. They will be able to see what needs to be included in your application and they will also ensure that you application is accurate and safe for your audience to use. Role - The role of the researcher is to look into the current app market and see what needs to be done to make an application which is different to everything on offer right now, thus ensure that this application will fill a gap in the market. They will also have to research into what is popular at the moment concerning the target audience's needs, this way the app can be produced and advertised in line with the target audience. Different methods of gaining this information could be both Primary and Secondary, thus gaining the information required to create an application which is perfect for both the client and the target audience. Skills a Researcher would need:
|
Budgeter:
Why - A budgeter would be needed for the creation of this application for many reasons, firstly they will be needed to ensure that the application will make a profit. We will also need to ensure that we don't spend too much when creating the application otherwise we will have less money for other aspects such as promotion. Role: The role of the Budgeter is to look at all the ideas and planned content and create a plan for the production process's and how much everything will cost. This way they can see the entire spending and then see how much money needs to be spent on each aspect. They also look into how much to pay each member of the team. Skills they would need:
|
App Developer/Software engineer/Coder:
Why - An app developer/software engineer/coder will be needed for this application as we will need someone to build the app and create an interface for the users to interact with. Role - The role of the app developer/software engineer/coder is to actually create the application. They will ensure that the application runs smoothly and everything is optimised for the platform the application is being used on. Skills they would need:
|
Marketer (Social media and traditional advertising):
Why - The marketer will be needed for the application as they will be the one who is in-charge of how this application will be advertised and displayed to the target audience. They need to be able to generate interest into application and ensure that audience will be enticed into getting this application. Role - The marketer's role is to promote the product, they will plan the entire marketing campaign and how the application will be shown and advertised to the audience . They will generate the hype around this product and be in contact with the influences who will also promote this application. Skills they would need:
|
Artist/graphic designer:
Why - The artist/graphic designer will be needed for the creation of this application because they will design the interface and the way the app overall looks. This will have to be done with the target audience in mind. Role - The tole of the Artist / Graphic designer is to design and create the appearance of the application. They will look into the audience's needs and requirements and design an interface and imagery, logos which all will be appealing to this audience. Doing this will ensure that we will have a successful application which will be created and catered to the target audience. Skills they would need:
|