P3 - PRE-PRODUCTION MATERIALS
Script:
DRAFT:
The Culture of Cambridge - Script (Draft) by Oscar JH Carter on Scribd
FINAL SCRIPT:
Script by Oscar JH Carter on Scribd
The differences between the two drafts:
The Completed draft is now correctly formatted for a Promotional Video, whereas the previous draft wasn’t. I have relocated where it states the transitions used. I have also added a correct title screen. With my Montage on the 4th scene, I have clearly stated how long the sequence is going to be and then listed some sample shots.
Also, the interview has been formatted correctly and it is now easier to understand. The people are capitalised and the speaking is in speech marks. It is also centered on the paper and not put to the left like the rest of the text. It is now very clear where the interview is.
The Completed draft is now correctly formatted for a Promotional Video, whereas the previous draft wasn’t. I have relocated where it states the transitions used. I have also added a correct title screen. With my Montage on the 4th scene, I have clearly stated how long the sequence is going to be and then listed some sample shots.
Also, the interview has been formatted correctly and it is now easier to understand. The people are capitalised and the speaking is in speech marks. It is also centered on the paper and not put to the left like the rest of the text. It is now very clear where the interview is.
Annotated Storyboards (inc. > Shot name and picture, Indication of sound, Indicate camera movement with arrows, how long the shot will stay on screen for in terms of time, how we will transition from one shot to another (i.e. Cut, Wipe, Fade, Dissolve)
Storyboard:
Storyboard by Oscar JH Carter on Scribd
Shotlist:
Consideration of mise-en-scene:
For the mise-en-scene of my promotional video, I will include the following things:
People:
I will include people who work in Cambridge, also people who are visiting (like my target audience) so the audience will know what it will be like for them to visit.
buildings:
I will include historical buildings and locations which are key elements of Cambridge, places like tourists attractions and shops.
art:
I will include art forms like painting and street art, such as performers and artists.
landmarks:
I will include things like Cambridge university, Corpus Clock, kings chapel and the river cambs.
Mise-en-scene:
Lighting - I will be using natural lighting for this shoot, as very little will be shot inside and I will be filming during the day.
Music - The music will be upbeat and happy
Colour - The colour will be bright and cheerful, this is to connote the happy culture of Cambridge.
People:
I will include people who work in Cambridge, also people who are visiting (like my target audience) so the audience will know what it will be like for them to visit.
buildings:
I will include historical buildings and locations which are key elements of Cambridge, places like tourists attractions and shops.
art:
I will include art forms like painting and street art, such as performers and artists.
landmarks:
I will include things like Cambridge university, Corpus Clock, kings chapel and the river cambs.
Mise-en-scene:
Lighting - I will be using natural lighting for this shoot, as very little will be shot inside and I will be filming during the day.
Music - The music will be upbeat and happy
Colour - The colour will be bright and cheerful, this is to connote the happy culture of Cambridge.
Risk Assessment:
Gantt Chart:
Gantt Production by Oscar JH Carter on Scribd
Production Schedule:
M2 - LEGAL AND ETHICAL ISSUES
> How are you representing the actors or place?
There could be an person who is doing something wrong or against the law. This will make Cambridge seem like it is worse than it is and therfore mis-represent the city. To make sure that I represent Cambridge as a positive way, I will demonstrate all of the positive things about Cambridge. I will make Cambridge look as aesthetically pleasing as possible by using the best shots possible and in the best locations. I will try to represent the positive features of the city and the tourist locations.
> How will you make sure this is a positive representation?
Again, there could be a bad shot that makes Cambridge seem worse than it is. This could become an issue as I wont be showing the true representation of Cambridge. So to prevent this issue from happening, I will make sure that this is a positive by using bright colors, and beautiful locations. I will make sure that the client and also a tested audience approve of the footage that it looks positive. I will make sure that there aren't any people doing things which aren't attractive for the location (like smoking).
There could be an person who is doing something wrong or against the law. This will make Cambridge seem like it is worse than it is and therfore mis-represent the city. To make sure that I represent Cambridge as a positive way, I will demonstrate all of the positive things about Cambridge. I will make Cambridge look as aesthetically pleasing as possible by using the best shots possible and in the best locations. I will try to represent the positive features of the city and the tourist locations.
> How will you make sure this is a positive representation?
Again, there could be a bad shot that makes Cambridge seem worse than it is. This could become an issue as I wont be showing the true representation of Cambridge. So to prevent this issue from happening, I will make sure that this is a positive by using bright colors, and beautiful locations. I will make sure that the client and also a tested audience approve of the footage that it looks positive. I will make sure that there aren't any people doing things which aren't attractive for the location (like smoking).
> How will you make sure your product won’t get banned?
The ASA and OFCOM will be the regulatory bodies who are in control of the Promotional Video. They have rules that I need to follow to make sure that my video which is fit for broadcast. So to I will follows these rules, I will make sure that my product wont get banned by going though the ASA's and OFCOM's rules and regulations and comparing it to my video. This will also be tested by others to make sure that it follows these rules.
The ASA and OFCOM will be the regulatory bodies who are in control of the Promotional Video. They have rules that I need to follow to make sure that my video which is fit for broadcast. So to I will follows these rules, I will make sure that my product wont get banned by going though the ASA's and OFCOM's rules and regulations and comparing it to my video. This will also be tested by others to make sure that it follows these rules.
> The ASA/OFCOM are in charge of your finished product. Find any three of their rulings which MIGHT apply to your product.
> Write the details (or screen grab) the rulings and then say why these might be similar to your product, then say what you intend to do so that complaints DO NOT arise.
> Write the details (or screen grab) the rulings and then say why these might be similar to your product, then say what you intend to do so that complaints DO NOT arise.
ASA:
The ASA, which stands for ‘The Advertising Standards Authority’ it the company which regulates all media advertising platforms within the UK. This means that the ‘ASA’ will be the regulator for my media product as it is a Promotional Video. This is because a Promotional video is a form of advertising. For a successful video, my sequence will have to follow the ASA’s rulings.
Rulings which may apply:
Here are the example Rulings by the ASA which may apply:
Rulings which may apply:
- Offensive content could be an issue when creating my promotional video. This is because people can find many issues offensive, to prevent this I will view previous complaints and make sure not to include any content which is similar to that.
- Children could be an issue when creating my Promotional video, to prevent this issue, I will try to not include content with children in it.
- Misleading content would also be an issue, to prevent this, I will make sure that all of the content shows Cambridge for what it is, there will be no faked content or lies.
Here are the example Rulings by the ASA which may apply:
Rulings:
1.
1.
This advertisement was deemed inappropriate and offensive. This is because they used words that were racist. They used a word ‘Gipsier’ which is classed as racist. They could have prevented this by getting some people from the gypsey community to read this, this way they would know if they would take offense to this. This ruling could apply to my Promotional video because I will be recording culture around Cambridge. So, this will include many religions. and some of the possible content could bee deemed offensive (Stereotypes, racist and unfairly portrayed).
To make sure complaints don’t arise, I will have someone to proof view my content. This way I will be informed if some of the content is rude or people may take offense to it.
2.
This advertisement had issues revolving around children and encouraging them to emulate dangerous behavior. They showed a man using a knife to chop vegetables in an unsafe manner. This ruling could apply to my Promotional video because there could be children and adults in the streets and not following the highway code. This could then encourage children to behave like they see it.
To prevent this issue from happening in my sequence, I will make sure that no one is breaking the highway code within my shots. I will also make sure there isn’t any unsafe behavior being committed in my video.
3:
This advertisement has an issue which is ‘Misleading’, this means that it is saying something which isn’t true. This is because it made out that Aldi’s salmon was caught in the wild when it isn’t. Misleading could be an issue in my video, this is because I could make Cambridge look different to how it actually is.
To prevent this issue, I will make sure that I only film in Cambridge. This way it isn’t showing anywhere else and creating the illusion that Cambridge looks like that. Also, I won’t show just one area. I will show multiple areas to get a good spread of the whole of Cambridge.
Legal and Ethical Issues:
Data Protection Act:
I will make sure not to include any Private information within my Promotional video, for example, I won’t include information like Medical Records.
Copyright:
I will make sure that any content that I use which isn’t mine will not be copyrighted, or I have permission to use it.
Intellectual Property Act:
Once I have created the content and given it to the company, I no longer own it. Therfore I cannot not use it or make any money of of it.
OFCOM
"The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom."
Rulings which may apply:
Here are the example Rulings by the OFCOM which may apply:
Rulings:
1.
Rulings which may apply:
- 'Section one: Protecting the under-eighteens' could be an issue when creating my promotional video. This is because I could accidentally film a person who is under the age of 18, to prevent this I will be precocious of who is in the shots when filming.
- 'Section seven: Fairness' could be an issue when creating my Promotional video, to prevent this issue, I will try to make sure everything and everyone is represented, and no one or thing is show as something that they are not.
- 'Section eight: Privacy' would also be an issue, to prevent this, I will make sure that I only film in places I have permission for and I don't film anyone without their permission.
Here are the example Rulings by the OFCOM which may apply:
Rulings:
1.
'Section one: Protecting the under-eighteens'
To ensure that people under eighteen are protected.
Scheduling and content information
1. Material that might seriously impair the physical, mental or moral development of people under eighteen must not be broadcast.
1.2 In the provision of services, broadcasters must take all reasonable steps to protect people under eighteen. For television services, this is in addition to their obligations resulting from the Audiovisual Media Services Directive (in particular, Article 27, see Appendix 2).
1.3 Children must also be protected by appropriate scheduling from material that is unsuitable for them. Although scheduling requirements in this section are not relevant to the provision of programmes on demand, the BBC must put in place appropriate measures on BBC ODPS that provide equivalent protection for children.
Meaning of “children”:
Children are people under the age of fifteen years.
Meaning of “appropriate scheduling”:
Appropriate scheduling should be judged according to:
1.4 Television broadcasters must observe the watershed.
Scheduling and content information
1. Material that might seriously impair the physical, mental or moral development of people under eighteen must not be broadcast.
1.2 In the provision of services, broadcasters must take all reasonable steps to protect people under eighteen. For television services, this is in addition to their obligations resulting from the Audiovisual Media Services Directive (in particular, Article 27, see Appendix 2).
1.3 Children must also be protected by appropriate scheduling from material that is unsuitable for them. Although scheduling requirements in this section are not relevant to the provision of programmes on demand, the BBC must put in place appropriate measures on BBC ODPS that provide equivalent protection for children.
Meaning of “children”:
Children are people under the age of fifteen years.
Meaning of “appropriate scheduling”:
Appropriate scheduling should be judged according to:
- the nature of the content;
- the likely number and age range of children in the audience, taking into account school time, weekends and holidays;
- the start time and finish time of the programme;
- the nature of the channel or station and the particular programme; and
- the likely expectations of the audience for a particular channel or station
at a particular time and on a particular day.
1.4 Television broadcasters must observe the watershed.
This ruling could apply to my Promotional video because there could be children and adults in the streets and not following the highway code. This could then encourage children to behave like they see it.
To prevent this issue from happening in my sequence, I will make sure that no one is breaking the highway code within my shots. I will also make sure there isn’t any unsafe behavior being committed in my video which could be re-created by children.
To prevent this issue from happening in my sequence, I will make sure that no one is breaking the highway code within my shots. I will also make sure there isn’t any unsafe behavior being committed in my video which could be re-created by children.
2.
"Section three: Crime, disorder, hatred and abuse"
To ensure that material likely to encourage or incite the commission of crime or to lead to disorder is not included in television or radio services or BBC ODPS.
Rules
Incitement of crime and disorder
3.1 Material likely to encourage or incite the commission of crime or to lead to disorder must not be included in television or radio services or BBC ODPS.
Note:
Under Rule 3.1, “material” may include but is not limited to:
Meaning of “hate speech”: all forms of expression which spread, incite, promote or justify hatred based on intolerance on the grounds of disability, ethnicity,gender, gender reassignment, nationality, race, religion, or sexual orientation.
Meaning of “crime”: this may relate to any offence under law that is punishable by imprisonment or by a fine.
Meaning of “disorder”: this includes but is not limited to the criminal offence of civil disorder.
Meaning of “likely to encourage or to incite the commission of crime or to lead to disorder”
Rules
Incitement of crime and disorder
3.1 Material likely to encourage or incite the commission of crime or to lead to disorder must not be included in television or radio services or BBC ODPS.
Note:
Under Rule 3.1, “material” may include but is not limited to:
- content which directly or indirectly amounts to a call to criminal action or disorder;
- material promoting or encouraging engagement in terrorism or other forms of criminal activity or disorder; and/or
- hate speech which is likely to encourage criminal activity or lead to disorder.
Meaning of “hate speech”: all forms of expression which spread, incite, promote or justify hatred based on intolerance on the grounds of disability, ethnicity,gender, gender reassignment, nationality, race, religion, or sexual orientation.
Meaning of “crime”: this may relate to any offence under law that is punishable by imprisonment or by a fine.
Meaning of “disorder”: this includes but is not limited to the criminal offence of civil disorder.
Meaning of “likely to encourage or to incite the commission of crime or to lead to disorder”
Crime, disorder, hatred and abuse is a possible issue that could occur when creating my Promotional Video, this is because I could accidentally show someone committing one of these and it would effect the rules. So to prevent this issue from occurring I need to make sure the Crew and I are aware of what we are filming. So we will take a copy of these rules with use whilst on shoot and make sure that all of our shot are checked on these before moving onto the next shot.
3.
'Section eight: Privacy'
To ensure that broadcasters avoid any unwarranted infringement of privacy in programmes and in connection with obtaining material included in programmes.
Rule
8.1 Any infringement of privacy in programmes, or in connection with obtaining material included in programmes, must be warranted.
Meaning of "warranted":
In this section “warranted” has a particular meaning. It means that where broadcasters wish to justify an infringement of privacy as warranted, they should be able to demonstrate why in the particular circumstances of the case, it is warranted. If the reason is that it is in the public interest, then the broadcaster should be able to demonstrate that the public interest outweighs the right to privacy. Examples of public interest would include revealing or detecting crime, protecting public health or safety, exposing misleading claims made by individuals or organisations or disclosing incompetence that affects the public.
Practices to be followed (8.2 to 8.22)Private lives, public places and legitimate expectation of privacy
Meaning of "legitimate expectation of privacy":
Legitimate expectations of privacy will vary according to the place and nature of the information, activity or condition in question, the extent to which it is in the public domain (if at all) and whether the individual concerned is already in the public eye. There may be circumstances where people can reasonably expect privacy even in a public place. Some activities and conditions may be of such a private nature that filming or recording, even in a public place, could involve an infringement of privacy. People under investigation or in the public eye, and their immediate family and friends, retain the right to a private life, although private behaviour can raise issues of legitimate public interest.
8.2 Information which discloses the location of a person’s home or family should not be revealed without permission, unless it is warranted.
8.3 When people are caught up in events which are covered by the news they still have a right to privacy in both the making and the broadcast of a programme, unless it is warranted to infringe it. This applies both to the time when these events are taking place and to any later programmes that revisit those events.
8.4 Broadcasters should ensure that words, images or actions filmed or recorded in, or broadcast from, a public place, are not so private that prior consent is required before broadcast from the individual or organisation concerned, unless broadcasting without their consent is warranted.
Rule
8.1 Any infringement of privacy in programmes, or in connection with obtaining material included in programmes, must be warranted.
Meaning of "warranted":
In this section “warranted” has a particular meaning. It means that where broadcasters wish to justify an infringement of privacy as warranted, they should be able to demonstrate why in the particular circumstances of the case, it is warranted. If the reason is that it is in the public interest, then the broadcaster should be able to demonstrate that the public interest outweighs the right to privacy. Examples of public interest would include revealing or detecting crime, protecting public health or safety, exposing misleading claims made by individuals or organisations or disclosing incompetence that affects the public.
Practices to be followed (8.2 to 8.22)Private lives, public places and legitimate expectation of privacy
Meaning of "legitimate expectation of privacy":
Legitimate expectations of privacy will vary according to the place and nature of the information, activity or condition in question, the extent to which it is in the public domain (if at all) and whether the individual concerned is already in the public eye. There may be circumstances where people can reasonably expect privacy even in a public place. Some activities and conditions may be of such a private nature that filming or recording, even in a public place, could involve an infringement of privacy. People under investigation or in the public eye, and their immediate family and friends, retain the right to a private life, although private behaviour can raise issues of legitimate public interest.
8.2 Information which discloses the location of a person’s home or family should not be revealed without permission, unless it is warranted.
8.3 When people are caught up in events which are covered by the news they still have a right to privacy in both the making and the broadcast of a programme, unless it is warranted to infringe it. This applies both to the time when these events are taking place and to any later programmes that revisit those events.
8.4 Broadcasters should ensure that words, images or actions filmed or recorded in, or broadcast from, a public place, are not so private that prior consent is required before broadcast from the individual or organisation concerned, unless broadcasting without their consent is warranted.
This rule could apply to my promotional video, so to prevent this issue from occurring, I need to ensure that I don't accidentally leak any information from my Crew or Actors without their permission. This also includes private information by the citizens as well, because there could be bit of information lying around. Also, I need to respect my crews and voice actor to make sure that they don't feel uncomfortable if I make them do something they don't want. So I will need to respect their private and ask for permission to use any private/personal information.
> Do you have a location permission form for your company?
As I am not filming on my own property, I will need to make sure I gain the right premission to film in my desired locations. So I will need to send premission and notices to gain this. I have now applied and I do have location permission from the Cambridge city council, who own Cambridge. If i'lI wish to film in privately owned locations like the Grand Arcade, I will need to gain permission from them separately. I have planned to film here and I sent them an email and am waiting to get a response.
> Create a location permission form and get it filled out before production commences
I sent an email to [email protected] who are the city council. In the email, I asked for permission to film around Cambridge. This is the email I sent to them:
As I am not filming on my own property, I will need to make sure I gain the right premission to film in my desired locations. So I will need to send premission and notices to gain this. I have now applied and I do have location permission from the Cambridge city council, who own Cambridge. If i'lI wish to film in privately owned locations like the Grand Arcade, I will need to gain permission from them separately. I have planned to film here and I sent them an email and am waiting to get a response.
> Create a location permission form and get it filled out before production commences
I sent an email to [email protected] who are the city council. In the email, I asked for permission to film around Cambridge. This is the email I sent to them:
This is the email response which I received after the email I sent:
Here is what I was told:
We’ll help you with your project but the following are your responsibility:
- No cables on the highway.
- Don’t obstruct the public highway (paths)
- Don’t block fire exits or entrances into buildings
- Ask permission to film any frontage of shops/businesses.
- Keep the amount of staff / actors to a minimum at any one time.
- Any business in Kings Parade from Bene’t Street to St Edward Passage will need permission from the landowners, Corpus Christi College, Bursar 01223 338022.
> Apply legal and ethical issues from Unit 2 here - which ones are relevant and why? What actions will you take to make sure you don't get into trouble:
A Legal issue which will become a real issue for my Promotional video is the Intellectual Property Act. This is when someone owns a product and they have created or created the idea of it. But, if you are working for a company and you create a product or idea, then that belongs to the company. This act will be relevant to my Promotional Video because the product I am creating doesn't belong to me, it belongs to the client I am making it for. This is because I am being payed to create the idea and the product. So, as the client owns the product, they need to find a way to protect it, this act will do this for them.
Another issue which will affect my Promotional video is the Copyright and Patents act. This is because if I don't copyright my work, then someone can easily use it without the permission of me or my client. To prevent this from happening I need to place a sign at the bottom of my product saying that the content is copyrighted and owned by me and the client. This then means that it will prevent the product from people copying the video, distributing copies of it, whether free of charge or for sale, renting or lending copies of my video and making any adaptions to it.
A further legal act which will affect my Promotional Video is the Data Protection Act, this act controls how someones data is used by different companies. As I will be using a crew and a voice over artist for my video, I will need to be careful to protect their data. To prevent myself from issues caused by me misusing my data, I will make sure that I protect personal information. For example, I wont be able to give out information about them which has been provided to me, such as email addresses, or phone numbers. The act states that I am not able to give out information containing: health records, political or religious beliefs, without their permission.
A Legal issue which will become a real issue for my Promotional video is the Intellectual Property Act. This is when someone owns a product and they have created or created the idea of it. But, if you are working for a company and you create a product or idea, then that belongs to the company. This act will be relevant to my Promotional Video because the product I am creating doesn't belong to me, it belongs to the client I am making it for. This is because I am being payed to create the idea and the product. So, as the client owns the product, they need to find a way to protect it, this act will do this for them.
Another issue which will affect my Promotional video is the Copyright and Patents act. This is because if I don't copyright my work, then someone can easily use it without the permission of me or my client. To prevent this from happening I need to place a sign at the bottom of my product saying that the content is copyrighted and owned by me and the client. This then means that it will prevent the product from people copying the video, distributing copies of it, whether free of charge or for sale, renting or lending copies of my video and making any adaptions to it.
A further legal act which will affect my Promotional Video is the Data Protection Act, this act controls how someones data is used by different companies. As I will be using a crew and a voice over artist for my video, I will need to be careful to protect their data. To prevent myself from issues caused by me misusing my data, I will make sure that I protect personal information. For example, I wont be able to give out information about them which has been provided to me, such as email addresses, or phone numbers. The act states that I am not able to give out information containing: health records, political or religious beliefs, without their permission.
> Do you have a contract for your company for VO Artists and/or Actors?
Crew Agreement by Oscar Carter on Scribd
> Get contracts signed before production commences.
These are the permission forms signed and filled in:
These are the permission forms signed and filled in: