P3 - Develop ideas for sound elements for an identified purpose
Chosen Brief:
Brief #1:
Radio Promotional Advertisement
Running Time: 1 minute
Pegwell Bay in Kent is now believed to be the site where Julius Caesar invaded Britain. He would have been met by a British fleet who fought but then retreated!
This was a major news event for Pegwell Bay and to celebrate this new finding, the people of Kent have opened a new museum that they would like to promote and they have approached you to create a new 1 minute radio promotional advertisement for the museum. They would also like you to suggest a new name for the museum within the campaign. The local council would also like to hear part of the landings - sea, sailors, invaders, bad weather, dramatic music and maybe even Julius himself - maybe an extract from his journal. The museum is open to the public for free every weekday between 9am and 5pm and contains all manor of historical artefacts found at the local dig including swords, shields and various bits of armour.
Delivery:
This should be delivered as a digital upload on YouTube or SoundCloud.
Things to note:
The sequence HAS include:
> A Voice Over and/or Actor(s)
> Sound Effects created by you, you may NOT source from a sound effects library
> Music sourced from a library
Radio Promotional Advertisement
Running Time: 1 minute
Pegwell Bay in Kent is now believed to be the site where Julius Caesar invaded Britain. He would have been met by a British fleet who fought but then retreated!
This was a major news event for Pegwell Bay and to celebrate this new finding, the people of Kent have opened a new museum that they would like to promote and they have approached you to create a new 1 minute radio promotional advertisement for the museum. They would also like you to suggest a new name for the museum within the campaign. The local council would also like to hear part of the landings - sea, sailors, invaders, bad weather, dramatic music and maybe even Julius himself - maybe an extract from his journal. The museum is open to the public for free every weekday between 9am and 5pm and contains all manor of historical artefacts found at the local dig including swords, shields and various bits of armour.
Delivery:
This should be delivered as a digital upload on YouTube or SoundCloud.
Things to note:
The sequence HAS include:
> A Voice Over and/or Actor(s)
> Sound Effects created by you, you may NOT source from a sound effects library
> Music sourced from a library
Spider Diagram - Brief 1: Radio Promotional Advertisement
Formulate and Create:
The advert starts of with the waves of the sea, seagulls and crashing waves. The wind is howling as Julius Caesar comes to land in the bay. Julias' voice bellows through the scene (Quotes from his journal). In the distance, a small British army approaches, we can hear their footsteps as come to the cliff edge. The Roman army clash their swords and shields together. The British army retreats.
A the battle scene fades out, a woman voice comes in saying something like " During (insert relevant date), Julias Caesar and his army of Romans infiltrated the coast of Peg-well Bay in Kent. Now, the remains of this story and many others are available for you to discover at the all new (Pegwell Bay Museum). With Free entry all week, why not discover a historical history of Kent?"
The advert starts of with the waves of the sea, seagulls and crashing waves. The wind is howling as Julius Caesar comes to land in the bay. Julias' voice bellows through the scene (Quotes from his journal). In the distance, a small British army approaches, we can hear their footsteps as come to the cliff edge. The Roman army clash their swords and shields together. The British army retreats.
A the battle scene fades out, a woman voice comes in saying something like " During (insert relevant date), Julias Caesar and his army of Romans infiltrated the coast of Peg-well Bay in Kent. Now, the remains of this story and many others are available for you to discover at the all new (Pegwell Bay Museum). With Free entry all week, why not discover a historical history of Kent?"
How does your idea meet the brief:
My idea meets the brief, this is because I plan to include audio effects and recordings of part of the landings and the battle. This will include sound effects of; sea, sailors, invaders, bad weather, dramatic music and Julius himself. Julius' voice will be the main attraction to this advert, this is because he will be loud and bellowing. The words he uses will be mixed between quotes from his actual Journal and made-up speeches/shouts for the effect of the battle.
Also, I have a second section to the advert, which will be a supply of information about the museum, the woman will provide information such as when the museum is open/opening times and also the cost (free). She will also mention the main features of the museum, such as Locally sourced artefacts (Swords and shields).
My idea meets the brief, this is because I plan to include audio effects and recordings of part of the landings and the battle. This will include sound effects of; sea, sailors, invaders, bad weather, dramatic music and Julius himself. Julius' voice will be the main attraction to this advert, this is because he will be loud and bellowing. The words he uses will be mixed between quotes from his actual Journal and made-up speeches/shouts for the effect of the battle.
Also, I have a second section to the advert, which will be a supply of information about the museum, the woman will provide information such as when the museum is open/opening times and also the cost (free). She will also mention the main features of the museum, such as Locally sourced artefacts (Swords and shields).
Script:
Script - Unit 16 by Oscar JH Carter on Scribd
Asset Table:
Asset Table - Unit 16 by Oscar JH Carter on Scribd
P4 - Generate planning materials for the intended production and sound elements.
Production Schedule - Template
Unit 16 Production Schedule - Template by Oscar JH Carter on Scribd
M1 - Identify Solutions to the legal and ethical issues for production
Legal Issues:
As my final recorded product will be produced and uploaded to an online audio sharing site (such as YouTube or Soundcloud), I will have to ensure that what has been created is protected and that I have permission to use and upload all of the recorded elements. This means that I will have to create a release form to ensure that my voice over artist can't say that they didn't want to be in it. In my Voice Over Release Form, you can see the rulings I have set for the voice over artist to agree to. Having these will ensure that all the work produced belongs to the company and the clients.
Voice Over Relase Form by Oscar JH Carter on Scribd
Evidence Solutions:
Evidence Solutions:
As I will be using pre-recorded musical pieces within my actual recording, I will need to ensure that I have the rights to use them. To do this I will need to apply for a PRS (Performing Rights Society for music) / PPL (Phonographic Performance LTD) licence. These licences allow you to have access and to share the music which is covered from their licence. Having this will mean that my final finished products can’t get copyrighted or have any legal issues in regards to the use of other people’s music.
However, the musical piece I have chosen is free from copyright so I don’t have to pay to use the music in my advertisement. But, to ensure that we don’t come into any issues in regards to the use of this music, I will contact the owner of the piece and ask for their permission to use it in the context of my proposed product. Using copyright free music will mean that I will have to credit the original artist, so when uploading the final product to my chosen website (YouTube / Soundcloud) I will have to credit the artist in the description.
There are a few reasons as to why I wouldn’t need a PRS / PPL licence when using and distributing copyrighted music, and they are:
ASA Guidelines:
As my final product is intended to be a radio advertisement, I will have to ensure that final recorded piece complies with all of the rulings set by the ASA (Advertising Standards Authority). This is because my product will be aired on live radio so therefore there will be an audience listening to it so I will need to consider all of the audience requirements and ensure that no one is effected by the product in a way which isn’t accepted by the ASA.
The fist rule I looked into was the Misleading Advertising rule from Section 3, this rule is used to ensure that I don't mislead the audience of my final recording. This means that my advert cant be promoted as something it isn't and therefore the audience can visit the museum and it wont be something which isn't what they expected.
Another key code I would need to comply with would be Code 4 which is Harm and Offence. This rule states that "Advertisements must contain nothing that could cause physical, mental, moral or social harm to persons under the age of 18". This is a very important rule for me as the target audience for my planned application range under 18 so content advertised to them will especially need to be considered for this. I will need to ensure that the content which is advertised wont contain content which causes the harm's stated above.
Code 5 is also a very important code to consider when advertising to my audience, this is because the rule states "Advertisements must not condone, encourage or unreasonably feature behaviour that could be dangerous for children to emulate". To ensure that these rules are met, I will need to ensure that the content I produce won't contain anything which is considered inappropriate for children or something which would be considered dangerous if a child was to try to emulate what they saw.
After looking at these set rulings, I can say that non of the planned content contains any of these issues which have been stated above. Also, once the finished recording has been completed, I will go through these guidelines against the final product to ensure that all of the rules have been complied to.
As I will be using pre-recorded musical pieces within my actual recording, I will need to ensure that I have the rights to use them. To do this I will need to apply for a PRS (Performing Rights Society for music) / PPL (Phonographic Performance LTD) licence. These licences allow you to have access and to share the music which is covered from their licence. Having this will mean that my final finished products can’t get copyrighted or have any legal issues in regards to the use of other people’s music.
However, the musical piece I have chosen is free from copyright so I don’t have to pay to use the music in my advertisement. But, to ensure that we don’t come into any issues in regards to the use of this music, I will contact the owner of the piece and ask for their permission to use it in the context of my proposed product. Using copyright free music will mean that I will have to credit the original artist, so when uploading the final product to my chosen website (YouTube / Soundcloud) I will have to credit the artist in the description.
There are a few reasons as to why I wouldn’t need a PRS / PPL licence when using and distributing copyrighted music, and they are:
- if the music is used for educational purposes, such as during a lecture or as a teaching example.
- if you already have permission from the copyright holders - maybe a local band have personally submitted their self-published EP to you for playing in your shop.
- if you are only briefly playing music in a shop to ensure that equipment is in working order.
- if you are a lone worker at your workplace, and have no other person in the premises.
ASA Guidelines:
As my final product is intended to be a radio advertisement, I will have to ensure that final recorded piece complies with all of the rulings set by the ASA (Advertising Standards Authority). This is because my product will be aired on live radio so therefore there will be an audience listening to it so I will need to consider all of the audience requirements and ensure that no one is effected by the product in a way which isn’t accepted by the ASA.
The fist rule I looked into was the Misleading Advertising rule from Section 3, this rule is used to ensure that I don't mislead the audience of my final recording. This means that my advert cant be promoted as something it isn't and therefore the audience can visit the museum and it wont be something which isn't what they expected.
Another key code I would need to comply with would be Code 4 which is Harm and Offence. This rule states that "Advertisements must contain nothing that could cause physical, mental, moral or social harm to persons under the age of 18". This is a very important rule for me as the target audience for my planned application range under 18 so content advertised to them will especially need to be considered for this. I will need to ensure that the content which is advertised wont contain content which causes the harm's stated above.
Code 5 is also a very important code to consider when advertising to my audience, this is because the rule states "Advertisements must not condone, encourage or unreasonably feature behaviour that could be dangerous for children to emulate". To ensure that these rules are met, I will need to ensure that the content I produce won't contain anything which is considered inappropriate for children or something which would be considered dangerous if a child was to try to emulate what they saw.
After looking at these set rulings, I can say that non of the planned content contains any of these issues which have been stated above. Also, once the finished recording has been completed, I will go through these guidelines against the final product to ensure that all of the rules have been complied to.