P5 - CARRY OUT POST-PRODUCTION TECHNIQUES AND PROCESSES TO PRODUCE A FINAL ORIGINAL MEDIA PRODUCT IN LINE TO THE CLIENT BRIEF
Example Rushes:
Here are some Raw rushes from my film shoot. These demonstrate what the shots will include their angles and the diegetic sounds that may be used.
|
This shot is very nice for my promotional video as it a shot which I put into my storyboard. It is also a shot that is approved by the client.
|
I will use this shot as it a nicely lit shot and it shows many of the aspects of Cambridge which are desirable.
|
|
|
I will be using this shot as it is very nice and shows off the nature and old bulindgs within Cambridge. This makes it desireable and the viewer will then want to go there
|
This is a shot from a carpark viewing down on a road. I will use this shot but it isn't a very nice shot as it is quite dark and it isn't very pleasing.
|
|
EDL (edit decision list):
Here is the Audience feedback for my Promo Video (Offline Edit)
TimeCode:
Response Starts at (00.11)
Will's Response:
(00.18) Overall Opinions of the Offline edit?
(00.58) Do you think that this video would appeal to my target audience?
(01.26) Any Overall Improvements which you think I should do to make the video any better?
Anna's Response:
(02 .05) Overall Opinions of the Offline edit?
(02.29) Do you think that this video would appeal to my target audience?
(02.51) Any Overall Improvements which you think I should do to make the video any better?
As my Audience Feedback was very positive, there isn’t much that I need to change. I don’t need to do a re-shoot as all of the changes I needed to make were in post production.
So, here is what I am going to do in response to the Audience Feedback. Will says that I need to make sure that the voice over syncs with what is being shown in the shot. I also need to change the audio levels as they aren't quite right just yet. The final thing I was asked to change is the brightness of the clips, this is because they are quite dark and it isn't visually appealing.
Response Starts at (00.11)
Will's Response:
(00.18) Overall Opinions of the Offline edit?
(00.58) Do you think that this video would appeal to my target audience?
(01.26) Any Overall Improvements which you think I should do to make the video any better?
Anna's Response:
(02 .05) Overall Opinions of the Offline edit?
(02.29) Do you think that this video would appeal to my target audience?
(02.51) Any Overall Improvements which you think I should do to make the video any better?
As my Audience Feedback was very positive, there isn’t much that I need to change. I don’t need to do a re-shoot as all of the changes I needed to make were in post production.
So, here is what I am going to do in response to the Audience Feedback. Will says that I need to make sure that the voice over syncs with what is being shown in the shot. I also need to change the audio levels as they aren't quite right just yet. The final thing I was asked to change is the brightness of the clips, this is because they are quite dark and it isn't visually appealing.
The image of my client feedback has been forward to me by my teacher, he was the one contacted by my client so this is why the email says it is from him.
Again, as my Client FeedBack is mostly positive, there isn’t much to change. All the changes are post-production so I don’t have to go and do a re-shoot. In response to my Client Feedback, I will do the following things. I will remove the part of my Voice over where it talks about Mill Road, this is because I don’t have a shot of mill road and it will be confusing for the viewer to see this. I will cut down the train sequence so it doesn’t drag on, this will stop the viewer from getting bored. This will also give me more time to show off the clips which are around Cambridge. I will remove the high angle shot. (The one from the carpark roof looking down on the cars below). This is because it isn’t a very nice shot and the Mise-en-scene isn’t idealistic for a promotional video. I will remove the black drop which I between the shots in the market. And, I will also increase the saturation and Brightness of all of the shots. This is because we filmed in February and the sky is quite dull. Once I do this, the sequence will look more inviting and I will look like the sun is out. |
M2 - DEMONSTRATE HOW THE EXPORTED MEDIA PRODUCT MEETS THE CLIENT BRIEF
TimeCode:
(00.10) > Which file format did you export to?
(00.20) > Why was this?
(00.49) > Does this Meet the Client's Brief:
(01.32) > What implications does it has for delivery client? (Think file sizes)
(01.52) > How does this file format meet the clients brief?
(02.20) > Where could the client digitally distribute the product using this file format?
(00.10) > Which file format did you export to?
(00.20) > Why was this?
(00.49) > Does this Meet the Client's Brief:
(01.32) > What implications does it has for delivery client? (Think file sizes)
(01.52) > How does this file format meet the clients brief?
(02.20) > Where could the client digitally distribute the product using this file format?
Comparison from Client Brief and what you delivered
This is what was written in the brief, it includes the requirements and how they wanted the video produced and distributed.
"The scenario Your region needs you! You have been asked to produce promotional material for the new regional culture award as part of ‘The Culture Campaign’. Cities and towns in your region are all taking part to promote the range of cultures that are part of each city and town’s unique identity. You are required to make one of the following media products to showcase and promote your local town or city:
An audio-visual product This could be, for example, one of the following:
• a promotional video
• online content
• a documentary
The only requirement is that any desktop publishing, audio or audio-visual evidence is exported and submitted in a physical format. Videos to be submitted in DVD format must be playable on domestic DVD players. Audio must be in a CD format, for example desktop publishing evidence (pdf), audio evidence (MP3) audio-visual (MP4), etc.
Evidence of all work produced by the learner can be presented on a blog. The blog must be accessible for moderation. This can be through a hub or URL link to the learner’s work.
We do require that evidence must take a specific format for some of the tasks in this assignment. We have made that clear in the respective tasks. Where we prescribe the format, we state this as ‘You must produce a …’ or ‘Your evidence must include a …’. When we do not prescribe the format, we say ‘You could include a report on…’. Please look out for this and make sure learners realise that we have prescribed the format for some of the tasks. The evidence does not have to follow any specific reporting conventions. You can modify the format of the evidence but you must make sure the format does not prevent the learner from accessing the grading criteria.
For more guidance on generation and collection of evidence, please refer to section 8, ‘Internal Assessment’, in the qualification handbook."
An audio-visual product This could be, for example, one of the following:
• a promotional video
• online content
• a documentary
The only requirement is that any desktop publishing, audio or audio-visual evidence is exported and submitted in a physical format. Videos to be submitted in DVD format must be playable on domestic DVD players. Audio must be in a CD format, for example desktop publishing evidence (pdf), audio evidence (MP3) audio-visual (MP4), etc.
Evidence of all work produced by the learner can be presented on a blog. The blog must be accessible for moderation. This can be through a hub or URL link to the learner’s work.
We do require that evidence must take a specific format for some of the tasks in this assignment. We have made that clear in the respective tasks. Where we prescribe the format, we state this as ‘You must produce a …’ or ‘Your evidence must include a …’. When we do not prescribe the format, we say ‘You could include a report on…’. Please look out for this and make sure learners realise that we have prescribed the format for some of the tasks. The evidence does not have to follow any specific reporting conventions. You can modify the format of the evidence but you must make sure the format does not prevent the learner from accessing the grading criteria.
For more guidance on generation and collection of evidence, please refer to section 8, ‘Internal Assessment’, in the qualification handbook."
I was asked to make Promotional content for a client, this was to promote material for the new regional culture award. So I will create a Promotional Video to promote the culture around Cambridge. I have decided to do this as a Audio-Visual product, this is because I think that it would really appeal to the target audience. An Audio visual product is the combination of Audio and Visual work (A Video). This is also a Promotional Video as it will include multiple Codes and Conventions which are used for Promotional Videos. When creating this Promotional Video, I had to make sure that the end product would demonstrate and promote the range of Culture of Cambridge. I created many Pre-Production materials which helped me to do this and also abide by any other rules which needed to be abided by. Once the video was completed I made sure that it did promote the Range of Culture within Cambridge and it would full fill the Client's Brief.
My video does meet the client's brief because it includes many of the Cultures which can be found around Cambridge, it also shows these in varying ways such as religion, race, ethnic backgrounds and diversity. Also, in my video, I demonstrate a large amount of the population, this includes age, religion and ethnicity. These are, children playing in one of the city parks, Old people shopping and adults going to work. There is also a mix of ethnic backgrounds such as churches and represented people.This shows a different number of people and it confirms that anyone is welcome in the City of Cambridge. It shows a huge range of cultures of the city and this has improved the overall video and confirms the client's brief. Also in the video, there are a few shots of people cycling and Kings College, this will show a huge amount of Culture and Diversity, this is because it shows the people who are there and that there are many different people form age and ethnicity which go to and visit Cambridge.
Another way in which my video meets the client's brief is that is uses the Code and Conventions of a promotional video, it uses lighting, Costumes, Location, Actors, Editing and Sound. The lighting is bright but mostly lit with that natural sunshine. This changes the way my sequence looks as it makes the shot seem more positive and promotes. The location which I plan to use is Cambridge, there are many different locations within Cambridge which I wish to use. I will focus on the famous sites of Cambridge, such as; Jesus Green, Kings College and the River Cam. This is because it will be showing off these places as they are very aesthetically pleasing. The editing of my video will reflect the codes and conventions of a Promotional Video, this is because it will be quite slow paced and relaxing. I will use trans ions and cuts to emphasis the music and keep the sequence in beat. This will reflect the city as it makes Cambridge seem relaxed and happy. So this therefore applies to the codes and conventions. The audio used will emphasis the city and also make the place more happy and upbeat. This therefore applies to the Codes and Conventions of a Promotional Video because is is creating an uplifting feel and it is ensuring the product is promoted in the best possible way.
Also, the brief asks me to make Promotional Content which could go towards the Culture Campaign, the critera of this campaign is to celebrate the success of museums around the country, ask for attributes like 'vibrancy and vitality.' My Promotional Video does do this as I include shots of these and and the video is very pleasing to watch.
When exporting the final edit, the client had some rules which I had to follow by, I had to submit the video in a DVD format and it needs to be playable on domestic DVD players. So I exported the video from Final Cut Pro in the file Format H.264, this is universal industry file format. This can be easily put on a DVD for DVD players. It also is a small file size so it is quick to digitally distribute as well. Finally, it is easy to make into a Broadcasting format so it can also be aired on TV as an advert.
In conclusion, my Promotional Video "The Culture of Cambridge" does meet the clients brief. This is because it shows a wide range of Culture of the City and it demonstrates a wide range of people form different ages, ethnicity and religion. It shows Cambridge in terms of Codes and Conventions of a Promotional Video and makes Cambridge look as aesthetically pleasing as possible.
My video does meet the client's brief because it includes many of the Cultures which can be found around Cambridge, it also shows these in varying ways such as religion, race, ethnic backgrounds and diversity. Also, in my video, I demonstrate a large amount of the population, this includes age, religion and ethnicity. These are, children playing in one of the city parks, Old people shopping and adults going to work. There is also a mix of ethnic backgrounds such as churches and represented people.This shows a different number of people and it confirms that anyone is welcome in the City of Cambridge. It shows a huge range of cultures of the city and this has improved the overall video and confirms the client's brief. Also in the video, there are a few shots of people cycling and Kings College, this will show a huge amount of Culture and Diversity, this is because it shows the people who are there and that there are many different people form age and ethnicity which go to and visit Cambridge.
Another way in which my video meets the client's brief is that is uses the Code and Conventions of a promotional video, it uses lighting, Costumes, Location, Actors, Editing and Sound. The lighting is bright but mostly lit with that natural sunshine. This changes the way my sequence looks as it makes the shot seem more positive and promotes. The location which I plan to use is Cambridge, there are many different locations within Cambridge which I wish to use. I will focus on the famous sites of Cambridge, such as; Jesus Green, Kings College and the River Cam. This is because it will be showing off these places as they are very aesthetically pleasing. The editing of my video will reflect the codes and conventions of a Promotional Video, this is because it will be quite slow paced and relaxing. I will use trans ions and cuts to emphasis the music and keep the sequence in beat. This will reflect the city as it makes Cambridge seem relaxed and happy. So this therefore applies to the codes and conventions. The audio used will emphasis the city and also make the place more happy and upbeat. This therefore applies to the Codes and Conventions of a Promotional Video because is is creating an uplifting feel and it is ensuring the product is promoted in the best possible way.
Also, the brief asks me to make Promotional Content which could go towards the Culture Campaign, the critera of this campaign is to celebrate the success of museums around the country, ask for attributes like 'vibrancy and vitality.' My Promotional Video does do this as I include shots of these and and the video is very pleasing to watch.
When exporting the final edit, the client had some rules which I had to follow by, I had to submit the video in a DVD format and it needs to be playable on domestic DVD players. So I exported the video from Final Cut Pro in the file Format H.264, this is universal industry file format. This can be easily put on a DVD for DVD players. It also is a small file size so it is quick to digitally distribute as well. Finally, it is easy to make into a Broadcasting format so it can also be aired on TV as an advert.
In conclusion, my Promotional Video "The Culture of Cambridge" does meet the clients brief. This is because it shows a wide range of Culture of the City and it demonstrates a wide range of people form different ages, ethnicity and religion. It shows Cambridge in terms of Codes and Conventions of a Promotional Video and makes Cambridge look as aesthetically pleasing as possible.
D1 - ANALYSE HOW POST-PRODUCTION TECHNIQUES AND PROCESSES CREATE MEANING IN THE MEDIA PRODUCT TO MEET THE CLIENT BRIEF
Online Edit (Finished Promotional Video):
Editing The Online Edit:
This is a video of me editing my online edit. Within this video, I analyse how post-production techniques and processes enhance meaning in the final product for example, I evidence of tools and effects used (e.g. filters, transitions, volume) to help me support analysis.
The Online Edit is the response to my Client and Audience feedback:
The Online Edit is the response to my Client and Audience feedback:
TimeCode:
(00.33) Use of the Cutting Tool
(05.37) Editing Voice Over (Audio)
(22.49) Audio Fade Tool
(23.26) Visual Effects (Color Correction Tool)
(30.47) Transition
(32.00) Audio Transitions and Levels
(00.33) Use of the Cutting Tool
(05.37) Editing Voice Over (Audio)
(22.49) Audio Fade Tool
(23.26) Visual Effects (Color Correction Tool)
(30.47) Transition
(32.00) Audio Transitions and Levels
This is my Client Feedback which I am responding to, it has been forward to me by my teacher:
(The audience feedback which I respond to is in P5, which is above)
TimeCode:
Response Starts at (01.05)
(01.05) Short General Feedback and Opinions?
(01.37) Do you think that this video would appeal to my target audience?
(02.21) Any Overall Improvements which you think I should do to make the video any better?
As my Audience Feedback was very positive, there isn’t much that I need to change. I don’t need to do a re-shoot as all of the changes I needed to make were in post production.
So, here is what I am going to do in response to the Audience Feedback. I will shorten the Train sequence, as Will stated, it was too long. To do this I will trim down the different shots. This way it is shortened and I doesn’t get boring.
I don’t need to change any of the audio levels, as Bethan said, they were great and the viewer could hear a nice balance of Music, voiceover and diegetic sounds.
I won’t need to change what the voiceover says as Bethan said that the information given is useful to students and Tourists (who are my target audience)
Response Starts at (01.05)
(01.05) Short General Feedback and Opinions?
(01.37) Do you think that this video would appeal to my target audience?
(02.21) Any Overall Improvements which you think I should do to make the video any better?
As my Audience Feedback was very positive, there isn’t much that I need to change. I don’t need to do a re-shoot as all of the changes I needed to make were in post production.
So, here is what I am going to do in response to the Audience Feedback. I will shorten the Train sequence, as Will stated, it was too long. To do this I will trim down the different shots. This way it is shortened and I doesn’t get boring.
I don’t need to change any of the audio levels, as Bethan said, they were great and the viewer could hear a nice balance of Music, voiceover and diegetic sounds.
I won’t need to change what the voiceover says as Bethan said that the information given is useful to students and Tourists (who are my target audience)
Survey Monkey
Feedback compared to the feedback from P5
The audience feedback above is significantly different to the feedback which I received in P5, this is because I have responded to the feedback from an audience and a client and improved the original Video. I have made many different improvements requested to me by these people and this has changed the feedback which has now been sent to me. The feedback is significantly positive and there are now no improvements which I can do. The only thing which I have been asked to be different was the fact that I shot on a rainy day, this is something which obviously cannot be changed in Post-Production, so there are no more improvements to be made to this video.
Analysis:
Describe how you have met the needs of the original brief and how it has changed over time:
Overall, I believe that my product does look very professional. I think that it does meet the clients brief and is an exemplary Promotional video. I followed my original plans and also the ones of the Client (Client Brief), and my product did end up as planned from day one. My Promotional video looks very professional and I feel like this could definitely be used as a real Promo Video.
To make this video as professional as it appears, I had to use many techniques in Pre-Production, Production and Post-Production. One of the key techniques I had to use was editing techniques. These are what I use to make my video go from RAW shots to a professional final piece. I had to use colour correction. This was because we shot the sequence during the winter. So I had to brighten up the sequence and increase the Saturation of the clips. I had to use many different types of transitions and video effects to keep it interesting and appealing to the audience. I used visual effects to add titles to my sequence and this made it look much more professional. I also added graphics to the end of the video which really made the sequence look good and professional. I had to use techniques which were involving changes the audio levels of the music, clips and voiceover. This is so I had a good balance between the audio of diegetic noises, music and the voice over. I also had to trim clips and understand about timing to make sure that the video wasn’t too long and was just how the client wanted it.
The Feedback form the client and the tested audience was rally helpful in improving my sequence. they told me what needed to do to make it look more professional and how the client wanted it. This way the client was happy and it looked good. I sat a select audience down to watch my sequence and then I asked them how the price was good, appeals to my target audience and what I needed to change. This way I could improve it and make it better. The Client asked me to shorten the clips at the beginning, so I did that and it looked much better and it didn’t drag on. I had to increase the saturation of the sequence as it was quite dull, this made the clip look like it was shot during the summer and this gave it a bigger appeal and make it more interesting. I was also asked to change around some of the clips as the voice over didn’t make sense with what was being displayed. So, I did this and now my video makes more sense and the viewer wouldn’t be confused.
Codes and Conventions:
The codes and conventions of a Promotional Video were considered when I was creating my final sequence, these were used to create meaning within my media product and help it meet the clients brief. The codes and conventions on which I had to consider using when creating my product were the codes and conventions of a Promotional Media product. I created a Promotional video, so to insure that my video contained the right Codes and Conventions, I had to look up all of the different codes and conventions and also research some different Promotional videos which contained these. The Codes and Conventions of a Promotional Video are: it provides information, it looks visually appealing, the music is upbeat, a variation of shots and engaging transitions and titles. The average time of a Promotional Video is around 6 minuets or less. The lighting also should be bright, this is because it is more appealing to the eye.
Now that I know the Codes and Conventions of a Promotional Video, I need to apply them to my own Promotional Product. When doing this, it creates meaning within my product. This also helps me appeal the product to the client as it will be Professional and idealist for a Promotional Video.
Editing Techniques:
There were many editing techniques which I used when I was creating my Promotional Video. These were used to create meaning and to also meet the client's Brief. To make sure that my editing techniques and skills were met by the clients brief, I made sure to do these things: I read the clients brief and made sure that all of the content was edited to how they asked for it to be, and once I had completed one edit, I would send it off to the client for their feedback on the shots and the edit. This would make sure that my editing techniques met the clients brief and gave the promotional video meaning.
There were a few key editing techniques I used when I was creating my sequence. One of these was Graphics and Titles, I used these at the end of my promotional video to give a clear indication as to who the video is for and what it is about. This meets the clients brief as it is promoting the client and giving recognition to them. Another one I used was transitions, these were used to keep the audience engaged in the sequence and keep the upbeat feel to the video. This meets the clients brief as it is makes Cambridge look appealing and fun and this is what the client wants. I also used color correction on my video, this is because the sequence was really dark and dull (we filmed on a rainy day). So I did this because it makes the sequence brighter and better. This meets the clients brief as it is promoting Cambridge positively because it makes people think that Cambridge is usual bright and beautiful. The music that I used was very upbeat and Cheery, this was complimented with some diagetic sounds from Cambridge (e.g - punts on the river, music in the streets), this means it make Cambridge seem that way. This meets the clients brief as it is making sure that Cambridge sounds really positive and it is always like this.
Strengths:
My Pre-Production was very smooth as I didn’t have to change that much, only a few documents needed to be changed and this was a quick and easy fix.Production didn’t go as planned as we accidentally deleted one-day filming and had to do a re-shoot of all of that day. This took up valuable time and made the whole process much slower. I enjoyed filming this sequence with a crew that I really liked the company of. They were hasty about filming and we got the job done. They were confident with the equipment and knew what they needed to do to get the needed shots. they were a joy to work with and even though we got some weird and curious looks from the public, we managed to get it done. Post-Production was much more difficult than expected, I took way longer editing then getting a response from the client than I had anticipated. and this slowed my production time down. But I enjoyed putting all of the clips together and making into the final sequence that it is now.
Weaknesses:
If I could change anything it would definitely be not deleting the footage. That was a nightmare and it was quite stressful having to re-film as the deadline was getting closer. Also, I would have got to editing faster so I could do the work I did before during the time I was getting the feedback from the Client.
Something that I have learnt is that I need to work faster. I need to allow time for mistakes that may happen (such as losing footage). This way there isn’t a dramatic rush at the end to get it all done. I also need to be prepared to work as a leader but also in a team, these skills will be essential when going into the media industry, it will be so much harder to do this type of production by yourself. I have now really valued the companionship of a team and what it means to be part of one.
How is this media product going to be distributed to audiences? Include at least 1 media theory in your analysis
My Promotional Media Product would be distributed into many different types of platforms. These are Social Media (YouTube, Vimeo, Instagram, ext) as well as the clients website. Also Cambridge City has a Tourist Information office which would be a great place to display the Promotional video (in places like TV's and windows). Cambridge has its own TV channel called 'Cambridge TV', which would be a great place for them to show the video ( In between shows). Also high tourist populated areas (because they are the target audience for the video) such as Hotels, Bus Stops and the Cambridge Train Station.
As this product will be distributed on all of these platforms, it means that there will be a large audience viewing the video. So a major theory could be used here to help me with the distribution of the video, this is Cultivation Theory.
"The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality portrayed on television."
I believe that this theory could be applied to the distribution of my media product as it would be displayed a lot around Cambridge, this means that my audience will see it a lot and it will Cultivate them. This means that they are seeing it so much and so often that the want to go and see these sights and features for real, so they go to visit Cambridge.
Discuss the denotation and connotation of the product:
I believe that there is a consistency of Denotation and Connotation throughout my Unit 3 Promotional Video. An example of the Denotation used within my video would be having well lit and color graded shots Connotes that the city of Cambridge is happy and Lively. When using this Denotation and Connotation it will force the audience to think that Cambridge is actually Happy and Lively without them even knowing if it is or not. So this will make them want to visit the city of Cambridge to enjoy these ideas.
A further form of Denotation which is included within my Promotional Video would be the voice of my voice over artist, his voice connotes that Cambridge is a great place and there is lots to do. By using this Denotation, it will make the audience of the video feel like Cambridge is great and there is a lot for them to do whilst they are here.
Because of all of the Denotation and Connotation used within my video, I believe that it will make the viewer want to go and visit Cambridge. This therefore creates meaning and detail about the city without having to physically tell them about it.
But, my sequence is now complete and I am very happy with the way it has turned out, and I am sure the client will be too. As I have met their briefs andI have created a professional looking sequence that I believe could be displayed on the city councils website or anywhere they wish.
Overall, I believe that my product does look very professional. I think that it does meet the clients brief and is an exemplary Promotional video. I followed my original plans and also the ones of the Client (Client Brief), and my product did end up as planned from day one. My Promotional video looks very professional and I feel like this could definitely be used as a real Promo Video.
To make this video as professional as it appears, I had to use many techniques in Pre-Production, Production and Post-Production. One of the key techniques I had to use was editing techniques. These are what I use to make my video go from RAW shots to a professional final piece. I had to use colour correction. This was because we shot the sequence during the winter. So I had to brighten up the sequence and increase the Saturation of the clips. I had to use many different types of transitions and video effects to keep it interesting and appealing to the audience. I used visual effects to add titles to my sequence and this made it look much more professional. I also added graphics to the end of the video which really made the sequence look good and professional. I had to use techniques which were involving changes the audio levels of the music, clips and voiceover. This is so I had a good balance between the audio of diegetic noises, music and the voice over. I also had to trim clips and understand about timing to make sure that the video wasn’t too long and was just how the client wanted it.
The Feedback form the client and the tested audience was rally helpful in improving my sequence. they told me what needed to do to make it look more professional and how the client wanted it. This way the client was happy and it looked good. I sat a select audience down to watch my sequence and then I asked them how the price was good, appeals to my target audience and what I needed to change. This way I could improve it and make it better. The Client asked me to shorten the clips at the beginning, so I did that and it looked much better and it didn’t drag on. I had to increase the saturation of the sequence as it was quite dull, this made the clip look like it was shot during the summer and this gave it a bigger appeal and make it more interesting. I was also asked to change around some of the clips as the voice over didn’t make sense with what was being displayed. So, I did this and now my video makes more sense and the viewer wouldn’t be confused.
Codes and Conventions:
The codes and conventions of a Promotional Video were considered when I was creating my final sequence, these were used to create meaning within my media product and help it meet the clients brief. The codes and conventions on which I had to consider using when creating my product were the codes and conventions of a Promotional Media product. I created a Promotional video, so to insure that my video contained the right Codes and Conventions, I had to look up all of the different codes and conventions and also research some different Promotional videos which contained these. The Codes and Conventions of a Promotional Video are: it provides information, it looks visually appealing, the music is upbeat, a variation of shots and engaging transitions and titles. The average time of a Promotional Video is around 6 minuets or less. The lighting also should be bright, this is because it is more appealing to the eye.
Now that I know the Codes and Conventions of a Promotional Video, I need to apply them to my own Promotional Product. When doing this, it creates meaning within my product. This also helps me appeal the product to the client as it will be Professional and idealist for a Promotional Video.
Editing Techniques:
There were many editing techniques which I used when I was creating my Promotional Video. These were used to create meaning and to also meet the client's Brief. To make sure that my editing techniques and skills were met by the clients brief, I made sure to do these things: I read the clients brief and made sure that all of the content was edited to how they asked for it to be, and once I had completed one edit, I would send it off to the client for their feedback on the shots and the edit. This would make sure that my editing techniques met the clients brief and gave the promotional video meaning.
There were a few key editing techniques I used when I was creating my sequence. One of these was Graphics and Titles, I used these at the end of my promotional video to give a clear indication as to who the video is for and what it is about. This meets the clients brief as it is promoting the client and giving recognition to them. Another one I used was transitions, these were used to keep the audience engaged in the sequence and keep the upbeat feel to the video. This meets the clients brief as it is makes Cambridge look appealing and fun and this is what the client wants. I also used color correction on my video, this is because the sequence was really dark and dull (we filmed on a rainy day). So I did this because it makes the sequence brighter and better. This meets the clients brief as it is promoting Cambridge positively because it makes people think that Cambridge is usual bright and beautiful. The music that I used was very upbeat and Cheery, this was complimented with some diagetic sounds from Cambridge (e.g - punts on the river, music in the streets), this means it make Cambridge seem that way. This meets the clients brief as it is making sure that Cambridge sounds really positive and it is always like this.
Strengths:
My Pre-Production was very smooth as I didn’t have to change that much, only a few documents needed to be changed and this was a quick and easy fix.Production didn’t go as planned as we accidentally deleted one-day filming and had to do a re-shoot of all of that day. This took up valuable time and made the whole process much slower. I enjoyed filming this sequence with a crew that I really liked the company of. They were hasty about filming and we got the job done. They were confident with the equipment and knew what they needed to do to get the needed shots. they were a joy to work with and even though we got some weird and curious looks from the public, we managed to get it done. Post-Production was much more difficult than expected, I took way longer editing then getting a response from the client than I had anticipated. and this slowed my production time down. But I enjoyed putting all of the clips together and making into the final sequence that it is now.
Weaknesses:
If I could change anything it would definitely be not deleting the footage. That was a nightmare and it was quite stressful having to re-film as the deadline was getting closer. Also, I would have got to editing faster so I could do the work I did before during the time I was getting the feedback from the Client.
Something that I have learnt is that I need to work faster. I need to allow time for mistakes that may happen (such as losing footage). This way there isn’t a dramatic rush at the end to get it all done. I also need to be prepared to work as a leader but also in a team, these skills will be essential when going into the media industry, it will be so much harder to do this type of production by yourself. I have now really valued the companionship of a team and what it means to be part of one.
How is this media product going to be distributed to audiences? Include at least 1 media theory in your analysis
My Promotional Media Product would be distributed into many different types of platforms. These are Social Media (YouTube, Vimeo, Instagram, ext) as well as the clients website. Also Cambridge City has a Tourist Information office which would be a great place to display the Promotional video (in places like TV's and windows). Cambridge has its own TV channel called 'Cambridge TV', which would be a great place for them to show the video ( In between shows). Also high tourist populated areas (because they are the target audience for the video) such as Hotels, Bus Stops and the Cambridge Train Station.
As this product will be distributed on all of these platforms, it means that there will be a large audience viewing the video. So a major theory could be used here to help me with the distribution of the video, this is Cultivation Theory.
"The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality portrayed on television."
I believe that this theory could be applied to the distribution of my media product as it would be displayed a lot around Cambridge, this means that my audience will see it a lot and it will Cultivate them. This means that they are seeing it so much and so often that the want to go and see these sights and features for real, so they go to visit Cambridge.
Discuss the denotation and connotation of the product:
I believe that there is a consistency of Denotation and Connotation throughout my Unit 3 Promotional Video. An example of the Denotation used within my video would be having well lit and color graded shots Connotes that the city of Cambridge is happy and Lively. When using this Denotation and Connotation it will force the audience to think that Cambridge is actually Happy and Lively without them even knowing if it is or not. So this will make them want to visit the city of Cambridge to enjoy these ideas.
A further form of Denotation which is included within my Promotional Video would be the voice of my voice over artist, his voice connotes that Cambridge is a great place and there is lots to do. By using this Denotation, it will make the audience of the video feel like Cambridge is great and there is a lot for them to do whilst they are here.
Because of all of the Denotation and Connotation used within my video, I believe that it will make the viewer want to go and visit Cambridge. This therefore creates meaning and detail about the city without having to physically tell them about it.
But, my sequence is now complete and I am very happy with the way it has turned out, and I am sure the client will be too. As I have met their briefs andI have created a professional looking sequence that I believe could be displayed on the city councils website or anywhere they wish.